Having a good product is important, but having access to the right customers and markets is just as important.
Many women run businesses with quality products and services but struggle to reach enough customers or find better opportunities to sell what they produce.
Through our Market Linkage & Business Support Project, WOMSAB helps women identify and connect with markets and opportunities that can support the growth of their businesses.
We help women understand their target customers, improve how they present their products, and explore opportunities to reach new buyers and markets.
The project also encourages women to build relationships with other businesses, organisations, cooperatives, and potential customers that can create new opportunities for growth.
Our goal is to help women move beyond simply producing and selling within their immediate communities and give them the opportunity to reach wider markets and grow their businesses.
By combining market access with business training, financial support, and other enterprise development initiatives, WOMSAB helps women build businesses that can generate more income and create lasting economic opportunities.